What marketing triggers should you use without feeling manipulative? Dark Psychology? Mind Control? Should these sales techniques be illegal? Welcome to this week’s blog post of my newest mini-series: The Funnel Files: Clickbait, Cold Emails and Crimes Against Conversion.  Of course, I’m just kidding. But seriously, when you hear terms like “dark psychology” and “mind […]

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Marketing Emotional Triggers: Are These Sales Techniques Manipulative or Smart?

February 11, 2026

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Industry-leading copywriter, award-winning marketer and founder of the Copy Posse. Alex was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.