Spark is an exclusive membership for copywriters, marketers and service providers who are done playing small…
It’s time to level up from overwhelmed freelancer to high-paid strategist.
Through weekly live sessions with award-winning marketer Alex Cattoni and her team of experts, you’ll get the latest strategies, repeatable systems, and mindset shifts you need to think like a boss, level up your clientele and earn what you’re worth (without working more).
You’re maxed out working with low-budget clients, working long hours and saying yes to way more than you should. You know it’s time to build your authority, expand your referral network and level up your clientele, prices and income, but you have zero time or energy to focus on growing your own business.
You’ve been riding the inconsistent-income-rollercoaster for too long. One month you feel like you’re winning at this whole business thing, and the next you’re starting from scratch. You want to level up your skills and create with more confidence, but it feels impossible when your nervous system is battling this feast/famine cycle.
Marketing is changing at lightning speed. You feel confused and behind, and your clients do too. You want to stay on the pulse of what’s working now (and what isn’t)… not only to serve your clients as a trusted strategist and thought partner, but also to future-proof your services and move forward with more clarity.
If you’re tired of working long hours, weekends and even on your vacations (uh, what vacations?)…
Juggling so many projects (and maybe even a day job) at once, that you have no creativity left…
Chasing down invoices and feedback from clients who don’t value your time or talent…
And unpredictable income that keeps you fearful of fully going after your dreams…
You’re not alone. Starting a freelancing business is no joke, and you should be proud of yourself for getting this far. Most give up…
BUT GREAT NEWS FOR YOU → The skills you learned to start freelancing are VERY different from the ones you need to build a consistent and predictable service-based business that pays you month after month.
After working as a freelance copywriter for over 10 years and coaching tens of thousands of copywriters from around the world…
I know that the business you dream of is entirely Posse-ble.
Not by working more hours, chasing more projects or saying “yes” to everything, but by serving the right clients at a higher level…
This doesn’t require more effort, time or output.
But a shift in identity.
They build a predictable business that serves their life (not the other way around).
Become the strategic thought partner your dream clients are desperate for right now.
That’s why I created Spark. My membership for copywriters, marketers and creative service providers who are ready to think like a boss, level up their clientele and earn what they’re worth (without working more).
Join our crew of 150+ strategic and creative freelancers already inside.
Freedom and flexibility to work wherever and whenever you want.
To work with aligned clients who value your ideas and skills.
Clarity, confidence, and control over your time and schedule.
Spark is an exclusive membership for copywriters, marketers and creative service providers who are done playing small and are ready to level up from overwhelmed freelancer to high-paid strategist.
Where most online courses are static, generic and include outdated information (especially now, as things change so fast), these trainings keep you plugged into the real-time marketing strategies, AI training and industry trends that are working RIGHT NOW – so you can get ahead, charge what you’re worth and look like a genius to your dream clients.
Get dedicated face time with Alex every month as she tackles your most pressing roadblocks, holds you accountable to your goals, and guides your transformation from frantic freelancer to high-paid strategist. Whether it’s navigating client conversations, negotiating contracts or honoring business boundaries, she’s here to give you the tools, strategies and mindset shifts you need to grow your confidence, authority and income.
Alex is an industry-leading copywriter, award-winning marketer and founder of the Copy Posse. Before stepping in front of the camera, Alex built a multi-6-figure freelance copywriting business working with some of the hottest personal development brands. She’s a self-proclaimed “open book.” Ask her anything and get real-talk advice from her nearly two decades in the industry.
LIVE
Every month, we invite a trusted expert into the Spark Clubhouse to lead a training on the latest trends shaping our industry. From content creation to client attraction, time management, social networking, AI training and more, you'll get real-time strategies to level up your business, build your authority and land premium clients – even if you're an introvert or struggle with "showing up" online.
Jenny was the first person to complete the Copy Posse Launch Pad Season 2. She quickly built a wildly successful 6-figure freelance copywriting business and became the Copy Posse’s Head Coach. Over her last 5 years as a freelance copywriter and coach, she’s seen it all… the client rejections, the mindset spirals, the common roadblocks that can keep you stuck. Jenny knows exactly how to get you moving forward with clarity and confidence.
LIVE
Imagine getting a marketing breakdown of some of the most successful promotions on the internet? Every month, Spark Leader Lindsay will reverse-engineer high-performing launches, ad campaigns and funnels "in the wild" to share what’s working now. From the messaging, psychology, hooks and positioning to offer mechanics and more, you’ll walk away with strategies to WOW your clients and level up your services (and prices!)
Lindsay is a Copy Posse Launch Pad Season 2 grad who now crafts messaging for multiple 7 & 8-figure brands in the personal development, parenting, and wellness industries. As a SPARK Leader, she’s here to deliver practical advice, AI tips and notable trends to make sure you’re on top of the marketing strategies that are working right now.
LIVE
*Get instant access when you become a Sparkie!
How To Negotiate Retainer Contracts With Confidence
How To SEO Audit Websites & Add Premium Value To Your Services
How To Prompt AI Like A Pro To Save Time & Create Faster
LinkedIn Content + DM Strategies For Finding Your Dream Clients
Cracking Cold Email Outreach To Land Dream Clients
How To Create An Automatic Referral System In Your Business
The Best Way To Plan Your Week As A Small Business Owner
How To Strategically Audit A Sales Funnel To Sell Your Services
How To Land Premium Clients Without Social Media
The 3-Layer Messaging Framework Behind High-Converting Ads
Write Headlines That Hook Attention With The E.T.O. Method
Deep-Dive Inside Maria Wendt's AI Course Funnel
Breaking Down The “Viralish” Sales Funnel Formula
Behind Sunny Lenarduzzi’s “Book-A-Call” Strategy
Which One Won? Comparing 3 Top E-Commerce Brand Funnels
How To Create Urgency When Crafting An Evergreen Offer
How To Run a Successful Flash Sale Promotion
The Hierarchy of Benefits: 3 Benefits Every Offer Must Include
Alex is an industry-leading copywriter, award-winning marketer and founder of the Copy Posse. She was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.
Before starting the Copy Posse, Alex spent nearly a decade working behind the scenes as a multiple 6-figure copywriter working with some of the hottest transformational authors and businesses on the planet.
In that time, she began to notice a dangerous divide forming in the industry…
While there were plenty of authentic business owners out there, with products and services that genuinely helped people…
There were many more who relied on manipulative, over-hyped and severely outdated sales tactics that she just didn’t vibe with – and she had something to say about it.
Alex started her YouTube channel in 2019 on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire…
Since then, she rallied a global crew of over 500,000 rad copywriters, modern marketers and rebellious business owners from around the world who are passionate about amplifying messages that matter…
And the Copy Posse was born.
Hey, I'm Alex Cattoni
Spark is such an appropriate name for this community of people! It ignites creativity and skills that I had no idea existed inside of me!!
The amount of knowledge and effort that each mentor gives is amazing and, above all, ENCOURAGING!!
My limiting belief in myself was that I wasn't good enough to land actual, paying clients. So, this kept me from sending proposals or invoices for my work.
This mindset was detrimental, but I was so encouraged by a fellow Sparkie & Jenny (one of our mentors) to realize my worth and know I deserve to be paid for my hard work.
AND you know what?? I sent that proposal and got a… YES!! 🤩
Since joining Spark, I have gained 3 new clients, some much-needed self-confidence, and LOVE for what I do every day! I can be with my family and make my OWN hours, which is the best!!
I absolutely love being able to share my wins & struggles with a community that understands exactly what I am going through. They can encourage you or give you that friendly "kick in the butt" that is sometimes needed to get you back on track!
Spark also has the best mentors/teachers to guide, teach, and encourage you. You will never feel your money has been wasted because the value of this membership is beyond amazing!!!
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Before joining Spark, I hesitated because I wasn’t sure if I wanted to be a copywriter. But I quickly realized that Spark isn’t just for copywriters...
It's for anyone who wants to build authority, boost persuasion skills, and level up!
See more
Before copywriting, I was working as a peak performance coach online and in the gym. The reason why I switched over to copywriting was because I was struggling to get clients and I became obsessed with how to get people to buy and what words to use to do that on the page.
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I’m very proud to say that I've been a member of Spark since the doors opened, and it has by far been one of the most instrumental parts of getting me to the place that I am now.
It has just been a great place to ride the highs and lows that come with being a freelancer.
If you want to go from one-off projects to a retainer, or you want to level up your retainer to a higher retainer, then Alex Cattoni is your gal!
When I first joined Spark, Alex helped me increase my retainer from $1,500 to $5,000 per month! I worked with that client for over a year, overseeing her launches, designing her funnels, creating her social media strategy, doing her email marketing, and helping her bring in thousands and thousands of dollars.
And throughout that time, I ran ideas by Alex every month in the Q&A call (it's honestly worth joining Spark just for these calls).
So whether you're a brand-new copywriter just starting out, or you're an experienced copywriter wanting to move into a marketing strategist/fractional CMO-type role, the Copy Posse is where you'll get the support to land retainer clients and move from being a copywriter delivering words in a Google Doc to being a strategic partner and helping your clients grow their businesses.
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I am so glad I joined Spark. Before that, I had soooo many questions, like how to reach out to clients, what systems to use, how much to charge, and how to manage everything… it felt overwhelming.
But Spark has been a breath of fresh air.
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When I was considering joining Spark, I was nervous... not because I didn't know that it would be amazing (I had already done the Launch Pad and loved it) but because it was a big investment for me at the time, as I was only just getting my business off the ground.
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I'm so grateful for Spark. I've been able to use the job board for one-off projects that have turned into retainer clients or repeat clients. And to get my feet wet in niches I may not have considered before, because there is such a wide variety of business owners looking for copywriters.
Since joining Spark, I have gotten one retainer client. I’m making $4,800-$6,000 a month. This was really huge for me. I had retainer clients before. I've never had them at these numbers in the past. I really struggled with the consistency of getting more clients, and my business was a little stagnant for a while.
So this win, using some experience from the past, but through Spark, has really helped me stay consistent and helped hold me accountable to get this win.
If you're someone like me who is not yet copywriting full-time and wants to get to that point, you want to scale your business, learn new skills and have a community that you can tap into when you really need something and not feel like you're all alone out there – this is definitely the program for you.
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My favorite thing about being a Sparkie is definitely the community. I don't think you will ever truly understand how amazing it is unless you're just in it. I could sit here for hours and explain exactly what it's like, but it will never truly capture the experience.
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It was hard for me to join Spark. Making that investment in myself was hard, and I was worried. Was this really for me? Would I fit in? My personality is very different from Alex’s. Could an introvert do this? I’ve been writing for years… would this make a difference?
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I was already a copywriter... a struggling one. I felt overworked and underpaid and didn't have a strategic way of getting clients. I was stuck in a hamster wheel of working in my business, with client delivery, instead of on my business. I felt SO ready for a bigger challenge.
As a Sparkie, you’ll get access to the private Spark Job Board, where we post premium jobs and retainer opportunities from select business owners looking to connect with more experienced service providers (copywriters, marketers, strategists, etc.).
When you actively invest in growing your business and honing your skills, you attract better clients with bigger budgets. The Job Board is one of many ways to level up your client network, flex your Sparkie status and start landing higher-paying jobs.
Spark is our ONLY program with access to the job board.
Private Members Podcast
All live sessions are also available on the private Spark podcast in audio format so you can listen on the go!
Personalized Sparkie Badge
Share your Sparkie status across your social media profiles with your own personalized membership badge.
The Spark Job Board
Get access to premium jobs and opportunities with premium clients and brands from the Copy Posse network.
AI Strategies To Stay Ahead
Learn the latest AI strategies and tools to streamline your process and stay competitive (without sacrificing your creativity).
Connection & Accountability
Stay connected with a rad crew of kind, creative freelancers who are committed to your success and care about your results.
Anytime Community Support
With members worldwide, you can get advice, feedback and support inside the community at any time of day.
Extra Tools & Bonuses
Sparkies regularly get insider access to extra tools, training and surprise bonuses from Alex and the Posse Team.
Easy-To-Find Training
Quickly and easily search all content and trainings in the Spark Clubhouse by topics, questions and keywords.
You’re a self-led badass.
You take action, you take initiative and you take full responsibility for your own success.
You serve clients 1-1.
Copywriters, content writers, digital marketers, brand strategists, social media managers, web designers, etc.
You’re done doing this alone.
You want to be part of a crew who will push you, celebrate you, and hold you accountable.
You’re serious about your success.
This isn’t a hobby or short-term side hustle, it’s your business. You’re ready to learn, grow and build something real that lasts.
You are kind.
This Internet is full of enough douchebags. This is for kind and empathetic freelancers who care about people.
You’re only in it for the money.
If you don’t care who you serve or the impact your business makes, this isn’t your scene. Sparkies stand against douchey marketing.
You’re looking for a quick fix.
If you expect instant results without putting in the effort, this isn’t for you.
You’re not willing to invest
in yourself.
Business owners invest time, money and energy in mastering their skills.
You make excuses instead of taking action.
If you tend to blame, complain, or expect someone else to do the work for you, this isn’t the place for you.
You’ve never done client work.
If you’ve never done client work before, the Spark Roadmap is a better place to start.
I started my copywriting journey a few years ago after coaching small businesses. Coaching was something I loved doing, but I could see that my clients were struggling to write effective copy.
SPARK has been a true gift to me, helping me build my confidence in copywriting and grow this extension of my business quickly. All the coaches in Spark bring so much to this space, each with unique strengths to share.
What I’ve also loved is the community. No question is too small or silly to ask, and the encouragement in the group is amazing. Alex and the team have also thought about every aspect of copywriting and business building, providing resources, templates and more that I’ve used over and over again.
I’ve gained 3 new clients in just a few months since joining Spark and I’m excited to keep learning and applying my skills and confidence in growing my copywriting business.
Being in close community with others who share the same vision and passion is crucial to growing a business, and I don’t take that for granted as a member of the Spark community.
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Working as a freelancer can be lonely, but with Spark I know that I can tap into a group and ask questions, get advice, and feel connected to people who understand the ups and downs of growing a business and are there to celebrate the wins too.
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When I first joined SPARK, I wasn't even officially a copywriter yet. I was just thinking of adding it as a service to my marketing agency. After being in SPARK, I became so obsessed with copywriting that I decided to focus all of my time, energy, and attention on becoming the best copywriter I could be.
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Even though I had experience freelancing, the membership really gave me direction on where to focus my energy and provided systems to alleviate some “busy work” that wasn’t making me money.
To me, joining Spark was a no-brainer. What held me back was whether the investment was 'worth it'—not because Alex's programs don't offer value (she NEVER disappoints, and there's always WAY more value than you'd even expect)—but whether I'd actually use it.
But because of how well the resources are laid out, all the sessions are recorded (and now on a podcast!) and how much I connect with the group on questions and the job board—I continue to engage in it regularly. It is so beyond worth it.
Yes, the copywriting expertise you get is gold-standard, but it's all the coaching on systems, launching and amplifying your business, working with clients and how to get paid what you're worth—which, for me, was so incredible—from real experts who get it!
Alex and her team plan out the content and connection points so thoughtfully to make sure we get what we need. Being a freelancer can get lonely, and you're often not sure how to navigate the complex (and sometimes obscure?) situations of freelance writing, so this is a place where you are among supportive peers and expert coaches, and you can grow, learn and laugh together.
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My favorite part about being in Spark is all of the different people that you can meet. Not just new copywriters and super seasoned copywriters, but people from different cultures and areas of the world who are all going for the same goal that you're going for.
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After working in the security industry for nearly 14 years, I finally pursued my path in writing and marketing. Naturally, that came with asking myself, "Will I be a good boss to myself?" "Can I do it?" "What will this look like?"
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I was wondering if Spark is for me since I am not a copywriter. But there is a ton of great content on marketing, email, messaging, sales funnels, mindset and more! So it was super relevant to me as well (I am a UX designer and strategist). I love love calls, especially with Alex!
I heard Alex talk about copywriting on one of my regular podcasts, signed up for her free masterclass, and then joined Spark straight after that. I have now been a Sparkie for almost a year.
While it was a big investment, I had so many aha moments listening to Alex's free content that I knew the paid membership would be worth it!
Even though I had been writing and working in marketing for 15 years, as a copywriting business owner, I was still experiencing inconsistent revenue. While I had been in other paid copywriting memberships that were helpful at the time, I was struggling to take my business to the next level.
Since joining Spark, I have learned so many great, new methods for connecting with clients and closing sales calls.
At the moment, I have taken on a 4-month, full-time Content Writing contract with a major Australian charity. They approached me via LinkedIn about the opportunity and signed me on after a quick chat. I'm now earning great money and am working as a full member of their team, doing work that really matters.
Plus, my business is flourishing on the side with 4 regular clients happy to wait to work with me when I can fit them in. I'm set to earn more in the next 4 months than I usually earn in an entire year.
Alex and her team of coaches are all brilliant, supportive and inspiring, always helping to motivate me as I grow my copywriting biz.
My advice for anyone thinking about joining Spark is that it doesn't matter where you are in your copywriting journey, from a total newbie to a seasoned pro, this membership offers all the practical tools, support and guidance you need to achieve your goals. You still have to put in the work, but you have a whole group behind you cheering you on.
Over the last 2 years, I’ve helped hundreds of copywriters, marketers and service providers level up their skills, authority and income, and build the businesses of their dreams inside Spark.
Doors only open twice a year and that’s because we’re fiercely committed to giving our members the absolute BEST experience possible, which can only happen behind closed doors.
Spark is the #1 membership on the internet for kind, cool and creative freelancers who stand for human marketing and truly care about the work they are doing in the world.
It’s like a college-level marketing education but even better, because you’re not only learning from my team and me but from many of the top marketing, social media and sales experts in the industry…
And unlike some of my other live coaching programs and services, it won’t cost you thousands of dollars to get direct access and training from me.
(Or $1970 if you pay for the year in advance and get two months free!)
Become a Sparkie now before doors close.
Want fresh expert eyes on your portfolio or website? When you join Spark now, you’ll get a 1:1 personalized video critique of your portfolio OR website by one of our Posse-Trained coaches. These experienced marketers have been in your shoes, built successful businesses, and know exactly what clients are looking for. They’ll give you clear, actionable feedback to help you sharpen your positioning, strengthen your messaging, and stand out to dream clients.
$497 FREE!
NEW!
How do you write MUST-OPEN emails that stand out in a crowded inbox? How do you nurture an email list to keep them engaged and paying attention? In this REIGN Original Masterclass, Laura Belgray shares how to write powerful and personality-filled emails without hurting open or click-through rates and the 6 unexpected ways to deliver MASSIVE VALUE without sharing more and more “content.” PLUS you’ll get her Subject Line Guide & Story Goldmine Guide too!
$397 FREE!
$397 FREE!
Sales is a skill set that makes most copywriters squirm because we’re taught that our value comes from giving. So when it’s time to sell yourself, it doesn’t just feel awkward… it feels downright terrifying. The good news is, there's a different, more subtle and strategic approach to sales. In this REIGN Original Masterclass and accompanying step-by-step guide, Ash Ambirge shares her 3x Sales Method for selling your writing like a pro, including specific examples and copy/paste scripts you can use to convert 3x more clients, for 3x more money, by doing only one thing 3x better!
In this exclusive LIVE training happening in August, Alex is pulling back the curtain on how to earn commissions as a copywriter or creative freelancer. Commissions helped skyrocket Alex's freelance business to multi-6-figures, but not ALL commission deals are made equal. She'll walk you through her process for identifying the right types of "commission clients," what to look out for when agreeing to this type of contract, and when is the right time to propose a commission deal (and when to say NO).
$297 FREE!
$397 FREE!
In this REIGN Original Masterclass, Alex asks freelance expert Jay Clouse about his own journey from freelancer to creator. He reveals powerful strategies for creating your dream clients, building your authority and growing your referral network in a way that doesn’t feel icky, forced or fake. Through practical advice, simple frameworks and relatable stories, Jay shares how he built a personal brand, launched a successful podcast and turned one stream of income into multiple as a freelancer.
In this special behind-the-scenes training hosted by Alex and Britt, the Copy Posse’s in-house content writer, you’ll learn our best YouTube scriptwriting secrets. Whether you’re looking to grow your own channel or support your clients with video content, you’ll learn the hooks, research process and scripting techniques that have helped grow my YouTube channel to over 400K subs, making it our #1 source for quality leads. Watch as I share my screen and show you real examples straight from my YouTube archive.
$197 FREE!
Say “byeeee” to pricing panic! This AI assistant will walk you step-by-step through crafting the perfect personalized proposal based on the Posse’s 8 pricing factors so you can stop second-guessing and start quoting with confidence. Not only will you get the best starting price range to quote, but ideas for juicy upsell bundles and higher-value packages to make your offers irresistible, plus plug-and-play proposal email templates you can customize in minutes 🤌
$197 FREE!
$197 FREE!
If hitting ‘send’ on emails to potential clients puts you in freeze mode, you’re not alone. This AI assistant is your fast-action client outreach buddy that will whip up personalized emails and DMs in minutes, based on Alex’s proven outreach templates. From sending a cold email to following up on a referral, job application, or networking contact, and even what to do when you are ghosted by a potential client, this tool has already helped hundreds of Sparkies land clients.
Ever get on a call with a potential client only to have pesky nerves sabotage your next payday? What if you had a trained Posse Coach whispering in your ear? Or at least the next best thing? The Posse Discovery Call AI Coach will help you identify the right questions to ask your client, the information you need to craft a no-brainer proposal and the conversational flow that’ll make you sound like an expert who has done this a million times.
$197 FREE!
When you choose the annual membership option, you’ll get a FREE 1:1 Retainer Client Strategy Session with Posse Head Coach, Jenny! Imagine this...
$197 FREE!
No sweat, you’ve got the ultimate “phone-a-friend” hotline at your fingertips. Jenny is here to guide you through your next retainer proposal. She’ll help you spot low-hanging fruit, diagnose the gap that you can fill for your client and give you ideas on how to craft, position and pitch your retainer proposal!
All you need is ONE retainer client at $500/month, and your annual Spark Membership is covered X 3! This strategy session is priced at $597, but when you join the Spark Annual Membership now, it’s yours FREE!
Join Spark Now & Get…
Before copywriting, I was working as a peak performance coach online and in the gym. The reason why I switched over to copywriting was because I was struggling to get clients and I became obsessed with how to get people to buy and what words to use to do that on the page.
Over that time, I actually learned that I love copywriting. Since joining Spark, I've landed quite a few big retainer contracts, and it's actually pushed my monthly income just above the $10K mark.
There's a lot of support, and it's one of the best things about the Spark. As long as you follow the advice the coaches give you, you'll get the result.
Before joining Spark, I hesitated because I wasn’t sure if I wanted to be a copywriter. But I quickly realized that Spark isn’t just for copywriters...
It's for anyone who wants to build authority, boost persuasion skills, and level up!
What I love most about being a Sparkie is the combination of high-level thinking and real, practical support. I know the word 'community' is thrown around a lot, but the support, camaraderie, and fun we have in Spark is unlike anything I've experienced outside of the Copy Posse.
If you’re on the fence about joining, my advice is simple: DON'T OVERTHINK IT. That hesitation? It’s just the feeling of stepping outside your comfort zone. Embrace it and take action!
I’m very proud to say that I've been a member of Spark since the doors opened, and it has by far been one of the most instrumental parts of getting me to the place that I am now.
It has just been a great place to ride the highs and lows that come with being a freelancer. If I have questions on any topic, whether it's sales, mindset or actual tangible skills and techniques, Spark is where I can get that.
My confidence increased 100%, and I really do feel like I am growing with a network of people who have great intentions and are all committed to being in a better place for themselves.
So if you're on the fence about it, just know that I'm proof you can walk the path, take the steps they recommend, and start to elevate your own career.
I'm so grateful for Spark. I've been able to use the job board for one-off projects that have turned into retainer clients or repeat clients. And to get my feet wet in niches I may not have considered before, because there is such a wide variety of business owners looking for copywriters.
I love having access to all of the training inside the community. I absolutely LOVE the marketing and messaging strategy side of my brain, but also to really learn how to run a full-fledged freelance business. Beyond that, it's given me the confidence to actually start building my own offers instead of just wishing I could. Alex always says copywriting is the gateway drug, and here I am at the gateway.
My favorite thing about Spark is always having a home base to return to. Whether it's because, on a random Tuesday, I'm experiencing imposter syndrome and can't remember if I'm actually a writer or not, or because I want to create new systems behind the scenes and need a starting point, or because I just need some good old-fashioned motivation, Spark has that for me.
I am so glad I joined Spark. Before that, I had soooo many questions, like how to reach out to clients, what systems to use, how much to charge, and how to manage everything… it felt overwhelming.
But Spark has been a breath of fresh air. It has cleared away my doubts and fears, helped me break through mental barriers (which was huge for me), and guided me step by step on how to approach clients confidently. I've never felt more confident in my journey, and it’s easily the best investment I’ve ever made!
The community at Spark is not just a group of copywriters. It's a team. We come together to support each other's growth, share experiences, and celebrate each other's wins, both big and small. It's a comforting feeling to know that you're not alone on this journey and that there's always someone to turn to for advice and encouragement.
When I was considering joining Spark, I was nervous... not because I didn't know that it would be amazing (I had already done the Launch Pad and loved it) but because it was a big investment for me at the time, as I was only just getting my business off the ground.
Turns out it was definitely the best decision! Right now, I'm making a steady income as a copywriter and traveling the world (1.5 years traveling now and no plans to stop!) Having this community and support has been a game-changer for me. I still have so much I want to achieve, and I know the Posse is always there to help with any challenges I face on the way.
My favorite thing about being a Sparkie is definitely the community. I don't think you will ever truly understand how amazing it is unless you're just in it. I could sit here for hours and explain exactly what it's like, but it will never truly capture the experience.
They're there to give you love when you need it, a loving kick in the ass when you need it, too. When you have questions, concerns or wins, they're there to hype you up, answer your questions, support you in your decisions and back you up.
We all have the same goals, the same ambitions, and all they want is what's best for you. And I think that is so, so magical to be in a space where that's all people want.
It was hard for me to join Spark. Making that investment in myself was hard, and I was worried. Was this really for me? Would I fit in? My personality is very different from Alex’s. Could an introvert do this? I’ve been writing for years… would this make a difference?
There are no miracles in life, but I can report changes that are both quiet and deep. I feel differently about copywriting and my own copywriting. I’ve updated my portfolio, reached out to clients, and landed new work. The biggest change has been my resilience. As a writer, I’ve always heard the word “no,” but now it’s just a word. I feel like I’m finally moving forward to all the yeses and successes I want. With Spark, they feel close.
I was already a copywriter... a struggling one. I felt overworked and underpaid and didn't have a strategic way of getting clients. I was stuck in a hamster wheel of working in my business, with client delivery, instead of on my business. I felt SO ready for a bigger challenge and put what I'd learned into practice.
Since joining SPARK, I've had my first $10k month. The community and support gave me the confidence I needed to level up and go for bigger clients and more challenging projects. After a couple of smaller projects, I landed a full-time job from the job board that I'd never have found outside of SPARK, and I absolutely love it!
I'd been in quite a few memberships and taken lots of courses before, but I love how EXTREMELY well-organized SPARK is. Alex is a gem, and the mentors and coaches are so supportive! Besides sharpening my copy skills, I've leveled up my mindset and realized I was actually a better copywriter than my self-doubt had led me to believe.
If you're on the fence about joining SPARK... just do it! It has changed my business and life!! The vibes are immaculate, and the community is awesome. If you just put in a little effort and love, you'll get it back 10x in your business! Best investment you'll ever make.
I love the community and the incredible support that Spark provides. Working as a freelancer can be lonely, but with Spark I know that I can tap into a group and ask questions, get advice, and feel connected to people who understand the ups and downs of growing a business and are there to celebrate the wins too.
I love that the weekly trainings are diverse and offer both skills training and the mindset aspect of growing a business. I've gotten clients from Spark and my confidence has grown! I even got inspired to host my very own event for women in business.
Even though I had experience freelancing, the membership really gave me direction on where to focus my energy and provided systems to alleviate some “busy work” that wasn’t making me money.
Spark allowed me to work on client acquisition instead, which is how I landed some brand work I’m excited about and a contract with a brand I LOVE.
I love being able to grab the templates or trainings I need when I need them. There’s no pressure to keep up with weekly calls (though you can if you want to), and there are no locked-up resources you have to earn your way to.
If you’re looking to go freelance (or looking to be more successful freelancing), this membership is perfect for getting you started on the things that matter. It prioritizes what will get you working and making money, not all the things that can distract you when starting a business.
When I first joined SPARK, I wasn't even officially a copywriter yet. I was just thinking of adding it as a service to my marketing agency. After being in SPARK, I became so obsessed with copywriting that I decided to focus all of my time, energy, and attention on becoming the best copywriter I could be.
The community support, masterclasses, and connections have been invaluable. It's been almost a year now, and I've had consistent copywriting clients since I joined, even though when I joined, I hardly knew anything about copywriting! I haven't been able to attend the live calls, but I still get a TON out of being in the community. I would highly recommend joining if you want to grow your business as a copywriter.
My favorite part about being in Spark is all of the different people that you can meet. Not just new copywriters and super seasoned copywriters, but people from different cultures and areas of the world who are all going for the same goal that you're going for.
It's just great to see that no matter where you are in your life, there are people going through the same exact thing you're going through, and that you can support them and they can support you.
If someone were on the fence about joining Spark, I would just say to do it and gift it to yourself. It's a gift of kindness that I give myself every month because I want that community and I'm serious about my copywriting journey.
So if you're sure about your copywriting journey, this could be the thing you need to give you constant support, so you never feel like you're alone.
After working in the security industry for nearly 14 years, I finally pursued my path in writing and marketing. Naturally, that came with asking myself, "Will I be a good boss to myself?" "Can I do it?" "What will this look like?"
Spark answered that question. Not only can I do it, but I don't have to do it alone. The Thursday meetings are so helpful in teaching me new methods, and the support from the Posse is unmatched.
Security left me drained, but Spark helped me regain my confidence. Now I've had a handful of one-off projects from the job board and several retainer clients, with my most recent averaging $3500/month.
So not only am I a businesswoman, but I'm also anticipating the publication of my new novel. Big moves I could only dream of before feel more tangible than ever because of the confidence I have in myself from the Posse and Spark.
I was wondering if Spark is for me since I am not a copywriter. But there is a ton of great content on marketing, email, messaging, sales funnels, mindset and more! So it was super relevant to me as well (I am a UX designer and strategist). I love love calls, especially with Alex! I'm seeing the backstage of creating a business, and for me it’s super valuable! I think most ppl need support as they are starting something new, something that may feel uncomfortable. So I would absolutely recommend (in fact, I already do and tell everyone I know about it hehe.